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Google allows social media stars to customize their search results
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Google now allows large U.S. creators and publishers to request a dedicated profile to highlight their videos, articles, and other online profiles in search. However, this feature is not available to most people or organizations. Google limits you to 100,000 subscribers on YouTube, 100,000 followers on Instagram or X, and 300,000 followers on TikTok. To create a search profile, you must meet the minimum criteria on one of those platforms and be at least 18 years old.
Google allows social media stars to customize their search results pages.
Large creators and publishers can request a dedicated discovery profile that highlights everything they do online.
Large creators and publishers can request a dedicated discovery profile that highlights everything they do online.
In a demo video, Google shows how a search profile can provide links to websites and other platforms, a brief summary of a person or brand, pinned media from places like TikTok and Instagram, and a feed that aggregates posts from multiple platforms. We've already created a profile on The Verge. Check it out and follow us!
Google already has knowledge panels that pop up for famous people and publications, but these new profiles give those people and publications more control over what they see. It also provides an alternative to dedicated LinkinBio services like Linktree, which creators are already using to bring together their diverse online presences.
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