Meta brings a new AI creator assistant to Facebook.

Meta announced Thursday that it is bringing a new AI Creator Assistant to Facebook that will provide creators with personalized recommendations based on their content style, performance, community, and goals.

Creators often need to analyze charts and dashboards to understand their performance, but with new AI assistants, they can get quick answers to questions like “When should I publish?” and “What are people saying in my comments?”

Because the AI ​​assistant is conversational, it can ask follow-up questions and dig deeper into topics like how your audience has changed over time. The answers they receive are based on what they can do differently to improve their presence and performance.

Beyond performance, AI assistants can help you brainstorm ideas for new content based on trends. For example, you might suggest using trending audio or creating content around cultural moments.

The new Assistant will be rolling out to creators in the US, Canada, and India. Meta plans to add new features and offer Assistant to more countries in the future.

By giving creators access to an AI assistant, Meta seeks to keep creators active on Facebook, which competes for attention with rivals like TikTok and YouTube. Facebook is also encouraging creators to post more frequently by providing them with content ideas, which in turn can increase user engagement.

The AI ​​assistant is accessible within the app, so creators don't have to use third-party tools like ChatGPT to brainstorm and understand their performance, staying within the Meta ecosystem.

Meta also announced that it is introducing new languages ​​for AI translation on Facebook, including Arabic, Indonesian, French, Thai, and Vietnamese. With AI Translation Reels, the creator's tone and sound are preserved and automatically translated into another language. The idea behind the feature, which launched last year, is to allow creators to reach a wider audience by breaking down language barriers.

Creators can also use the Lip Sync feature to align translations with lip movements to make them look more natural.

Meta says more than 500 million Facebook users currently watch AI-translated videos every week.