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The global number of subscriptions to online video services reached 2.24 billion at the end of 2025, an increase of 17.6%. year to year - reports the telko.in website, citing data from the analytical company Omdia.

All this despite the decline in pay TV, where the number of subscribers shrank by 1.8%, to 1.03 billion.

Data from Omdia show that streaming services took 68.4 percent. all subscriptions in the global TV and video market. This is a really big cake, consisting of 3.3 billion subscriptions.

The revenues of streaming platforms in 2025 were higher than pay TV - for the first time in history. Streaming recorded an increase of 13.5%. to USD 176 billion, while television operators recorded a decline - by 4%. up to USD 170 billion

Analysts estimate that the situation will calm down a bit and streaming will no longer be so fast. The market is about to enter a "maturity phase", as industry experts predict.

These changes are also clearly visible on the Polish market. Although not that much

The Gauge Polska report dated April 2026 showed that the reduced average time spent watching TV is the result of moving away from traditional television to more modern online on-demand services.

The share of streaming in April was as much as 10.9%. among all the content you watch. Yes, traditional television is strong in our country, and cable dominates, but streaming is becoming more and more popular.

One thing, however, has not changed for years - the discussion about whether to pay an RTV license fee or not. Most are rather fed up with the fee.