The AMD Radeon game graphic card is trying to replicate the sharp dragon's path, but it still needs to be "intergenerational grinding"

Message from IT House June 6, AMD presented Radeon RX 9070 GRE graphic card on Computex 2026, where its executive described the Radeon game GPU Long-term strategy.

David McAfee, Vice President of AMD Enterprise and Managing Director of the Graphics Enterprise, said that the company was trying to replicate Radeon’s “Stick Dragon Time” in its business, but he also acknowledged that it would still take several generations to build a “perfect Radeon platform”.

Of course, it will take generations to build a perfect Radeon platform, but I think the core of Radeon must be around providing value to end-users and what they can get from the system. The key is good use experience, combining FSR, game support, and new technologies for integration into hot games.

In addition, I believe that the key is to listen to the user community and to understand what users expect from these products and graphic cards, rather than simply pursuing each and every single point of the performance.

AMD compares Radeon with Ryzen's development history. In recent years, AMD has been trying to replicate Ryzen's successful experience in the processor field in the graphic card market.

NVIDIA still occupies more than 90% of the market in the independent graphics market, while AMD's market share fell to a single-digit level. Faced with this situation, AMD focuses on the mainstream and high-end markets in its RDNA 4 product planning. Although Radeon RX 9070 XT can be compared to GeForce RTX 5080 in part, the overall product is still less complete than NVIDIA.

For example, RX 9070 GRE, published on Computex this time, carries Navi 48 “RDNA 4” GPU, with 12 GGB visible, and recommends a retail price of $549 (IT House Note: The current exchange rate is approximately RMB 3729) to locate the high-end game market.

McAfee states that in the context of the current DRAM escalation, the company is trying to provide players with more cost-effective solutions, which will also be one of the important directions for the future of Radeon products.

In addition to price factors, AMD also wants to provide players with more attractive functionality and a new generation of experience, while maintaining attention to user needs. AMD has declared FSR 4.1 support for earlier RD cards such as the Radeon RX7000 and RX6000 series, and plans to further enhance FSR capabilities through forthcoming technology such as FSR Diamond.

AMD is still catching up in some areas of technology, although the Radeon team remains committed to the product concept for the DIY player group. At the same time, there are different voices in the market about some of the NVIDIA technologies and hardware design, such as the dispute over DLSS 5 related “AI face change” and the topics of 16pin power interface melting, driver compatibility, etc.

AMD Senior Vice President and Managing Director of the Ministry of Computing and Graphics, Jack Huynh, has previously stated that one of the important objectives of future generations of RD products is to further increase market share.

In direct comparison, McAfee does not avoid the gap with competitors. He mentioned, "I've been involved since the early stages of the Ryzen project, and when I got into Radeon, I thought the trajectory was very similar. Ryzen has been working for many years to give more value to users with the same money, with a strong focus on community feedback, thus providing the platform experience that users really want. I think Radeon is the same idea."

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