UBI Research lowers global OLED material demand this year

According to information from IT House on June 2nd, the Korean media, The Elec, tonight reported that UBI Research, a market research institute, reduced the global demand for OLED light materials this year. The storage price increase is compressing the sale of smartphones and further slowing down OLED panel deliveries.

On Monday, UBI Research indicated that the global OLED panel manufacturer was expected to purchase luminous materials of US$ 25.40 billion this year (IT House Note: the current exchange rate is about RMB 172.23 billion). The latest forecast is reduced by 12.8 per cent compared to the first quarter forecast of $29.1 billion (the current exchange rate is approximately 197.32 billion yuan).

At the core of the expected downward revision is the fact that the sale of smart phones has been weakened by higher storage costs. The slowdown in the delivery of smartphones usually transmits to OLED panel demand, while OLED light materials are expendable core materials and the scale of procurement depends directly on panel production and plant utilization.

UBI Research predicts that most of the luminous materials purchased by major OLED panels this year will fall. The pressure on China's panels is particularly evident as a result of a reduction in the availability of OLED panels from smartphones, which will reduce the amount of light material purchased by China's companies more than the South Korean companies.

The relatively stable scale of material purchases by Korean panels is expected to be due to a greater focus on high-end smartphones, IT OLD panels and OLED television high-value-added products. According to the Agency, South Korean panels were less affected by a reduction in production due to a rise in semiconductor prices than Chinese competitors.

According to a UBI Research officer: “A higher price of storage has become an important variable affecting the cost structure and marketing strategy of the end product. This year, the OLED luminous material market will vary significantly according to the OLED panel mix and end product line of each panel manufacturer.”

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